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How AI Is Used In Digital Marketing

Artificial Intelligence (AI) is a major buzzword at the moment and all we can think about here at Covert, is ‘The Terminator” – (ok maybe thats a little bit extreme). Hollywood has done a great job of convincing us that the progression and development…

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Instagram Product Tagging

Back in May, 2018 Instagram rolled out one of their most significant updates to date – the ability to tag products in your images. With Facebook Zero destroying organic reach on Facebook in January 2018, Instagram stepped up and took the crown as the…

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A Guide To Facebook ZERO – 2018 Algorithm Changes

Introduction To Facebook Zero Digital marketers and business’ across the globe have been swept by the tsunami that is *que dramatic music* Facebook Zero! So, what is Facebook Zero? Facebook Zero is an algorithm change/initiative rolled out by Facebook in 2012 that restricted organic…

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Google July 2018 Algorithm Update – The Mobile Speed Update

In July 2018 Google introduced “The Mobile Speed Update” or “Mobile Speed Update”. Google changes its algorithm over 500 times a year. In the past, Google’s algorithm changes have had the ability to make or break a business. The importance of staying on top…

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5 Steps to Create A Strong Digital Presence For Your Business

What Is A Digital Presence? Essentially it encompasses your online existence, as a business. The strength of your digital presence comes down to how easily your business can be found online either through a search or just merely existing in the digital ecosystem. So,…

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