Covert

Background.

MSI is a world leading gaming and eSports brand, that provides innovative design and breakthroughs in technology to create extreme performance-gaming experiences. Covert engaged MSI to develop a marketing strategy aimed at the Australian market.

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The Challenge.

A strategy that generates online sales through retailers such as JBHIFI, JW computers, MSY, etc focusing on the Gaming Series laptops.

The Solution.

Covert developed a content and data-driven strategy based on a two-phased approach:

  1. Increase awareness through engaging case study content of high-performance eSports professionals using MSI computers.
  2. Drive users to retail stores to make a purchase.
  3. Drive gamers and customers to an up-coming event.

The Results.

  • Produced an increase in customers visiting retail stores and attendance at events.

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