MSI is a world leading gaming and eSports brand, that provides innovative design and breakthroughs in technology to create extreme performance-gaming experiences. Covert engaged MSI to develop a marketing strategy aimed at the Australian market.
An Australia focused digital strategy for a world-leading gaming and eSports brand.
A strategy that generates online sales through retailers such as JBHIFI, JW computers, MSY, etc focusing on the Gaming Series laptops.
Covert developed a content and data-driven strategy based on a two-phased approach:
- Increase awareness through engaging case study content of high-performance eSports professionals using MSI computers.
- Drive users to retail stores to make a purchase.
- Drive gamers and customers to an up-coming event.
- Produced an increase in customers visiting retail stores and attendance at events.