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To challenge and inspire organisations; leading where they ought to be.
At Covert, we understand that people are the heart of an organisation. Efficiency, transparency and innovation are key pillars that we concentrate on; to install a connection on all horizons of your business.
To inform marketing decisions; by visualising the shape of quantitative data.
Statistically controlling the quality of your advertising is mandatory for profitable customer acquisition. Covert installs adaptive systems to close the gap between your ideal customer and your business.
Digital quality control.
Identify campaigns with a negative return on ad spend (ROAS) or campaigns that are not performing at an optimal rate.
Determine characteristics that are critical to the quality of the advertising.
Define what the relationships are, and establish a framework through which all variables are considered.
Implement and optimise a corrective strategy based on the factors determined through analysis.
Control the future state of the advertising to ensure that any deviations from the target are continuously optimised.