Franck Provost is a luxury hair salon with 600 salons across 30 countries. Covert was referred to the Franck Provost team by an existing client to assist in acquiring more new customers. Covert currently implements SEM and SEO for all 15 salons in Australia with a sole focus on NSW.
A national digital marketing strategy for Europe's largest hair salon in Australia.
Franck Provost is looking to increase their search visibility and acquire more new customers per month. The challenge is to outrank competitors within specific locations and increase the revenue for respective stores.
Covert performed an SEO technical audit to understand assessing the differences in performance between each salon and to identify opportunities for optimisation. The optimal SEO and SEM implementation were based on the review performed below.
- Perform a keyword review.
- Identify priority keywords.
- Conduct competitor analysis.
- Conduct a technical overview of the website.
- Campaign and search query analysis.
- Increase in new appointments for key stores by 15%.
- Increase in organic search position across all stores.