Henderson Advocacy is one of Australia’s leading buyers agencies and has a well established lead pipeline from social media & word of mouth.

Henderson were looking for another channel to increase their lead flow and build their pipeline. After conducting some keyword research, it was decided that an SEO approach focused around “buyers agent” and “buyers agency” terms would generate a significant increase in qualified website traffic.

The Challenge.

Finding a way to acquire leads in a more cost effective way month on month.

The Solution.

Covert created the following location pages, and optimised the content specifically around buyers agent and buyers agency related keywords within the specific location.
– Sydney
– Melbourne
– Brisbane
– Adelaide
– Perth
and Commercial

Once the content and on page structure was right, we began increasing backlinks to our key locations, from other high quality websites.

The Results.

Using SEO, Henderson Advocacy is now Ranked #1 on Google for priority lead generation keywords “Buyers Agency Sydney & Buyers Agency Brisbane”.

Their website traffic has increased by over 200% and their organic impressions has increased by over 400%.

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