Covert

Background.

Covert approached TenX Pro to be a part of the growth of Australia’s first Grand Slam tennis brand. They provide pro-stock-quality racquets and other high-quality tennis equipment to all levels of tennis players.

TenX Pro are positioned as a direct to consumer, online tennis equipment supplier. The result has been a consistent flow of sponsorship leads and website sales across all target markets.

TenX Pro is under the Australian EMDG export grant and produces a high volume of sales due to international campaigns.

 

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The Challenge.

The TenX Pro website had been acquiring leads through organic and social traffic with its sponsorship program offers. However, users were not purchasing through the website.

The challenge was to rejuvenate the website, optimise the conversion, acquire a steady flow of sponsorship leads and increase the volume of online sales.

The Solution.

A UI/UX and technical website audit was performed to identify optimisation points. A digital situational analysis was also conducted to inform the current marketing state.

Multiple plugins were removed and the caching requirements of the website were adjusted to improve performance. Developed the capability for the website to handle international deliveries by creating a country selection process at the cart with responsive shipping calculation based on the delivery location.

A digital marketing strategy was also created that delivered a framework to sell tennis racquets and sponsorships among the tennis community. Within the strategy, videos were utilised and distributed across all social platforms. Facebook and Instagram were used as paid advertising channels to generate sponsorship leads and online sales.

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The Results.

  • 35% increase in conversion rate for online sales.
  • 50% increase in website loading speed.
  • 50% increase in conversion rate through the lead generation pipeline.
  • 1000% increase in revenue within six months.
  • 20 leads per day at a consistent cost per acquisition of $7.

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