Covert
UMBRACO CMS

COVERT IS YOUR
UMBRACO PARTNER

Your CMS should do more than just manage content; it should drive results.

That’s where Umbraco CMS shines. Known for its flexibility, speed, and seamless integration, Umbraco empowers marketing teams to launch campaigns faster, manage content effortlessly, and stay ahead of the curve. Covert is your partner for Umbraco development, consulting, and migration.

Get started today

300%

Traffic Increase

45%

ROI Increase

What Do We Do
Differently?

If you’re looking for a content management system that adapts to your business, not the other way around, our expert Umbraco development team is ready to help you unlock its full potential. As an open-source .NET-based CMS, Umbraco offers a robust platform for creating and managing digital content.

You need the right team behind it. When you work with a local Umbraco developer here in Australia, you’re not just getting code. You’re getting people you can sit down with, share ideas with, and build something great together. Real conversations. Real trust. That’s how you create work that actually moves the needle.

Small, Obsessed Teams

We work in small teams, who are obsessed with the success of your project

ROI-Focused Approach

We think about the dollar value return of your platform investment

Product Mindset

We treat your platform like a product, not just a “website”

FAQs about Umbraco CMS

1. Is Umbraco suitable for non-developers?

Yes. The intuitive dashboard allows editors to manage content easily without technical skills.

2. How does Umbraco compare to WordPress?

While WordPress suits simpler sites, Umbraco excels at creating custom solutions that require scalability and integration.

3. What are the benefits of using a Gold Partner agency?

Gold Partners offer proven expertise, efficient project delivery, ongoing support, and optimal return on investment.

4. Can I migrate my existing website to Umbraco?

Absolutely. With careful planning and expert help, most sites can be migrated smoothly while preserving SEO value.

5. Does Umbraco support multi-language websites?

Yes. Built-in tools make managing multilingual content straightforward.

6. Is ongoing support necessary after launch?

Ongoing support ensures that security updates are applied promptly and your website continues to perform optimally.

Looking for Umbraco Experts in Australia?

At Covert Digital Marketing Agency, we are experts in Umbraco development, consulting, and migration services. Our proven track record of client success and satisfaction showcases our ability to deliver results-driven solutions.

TenX Pro

Covert adapted TenX Pro’s digital strategy swiftly through a Ubraco migration. Their 2024 holiday season saw a 300% surge in traffic without performance issues.

Air Liquide Healthcare

Covert helped Air Liquide Healthcare migrate to Umbraco in early 2025. Since then, their marketing campaigns have exceeded sales targets by 35% and delivered a 45% increase in ROI across all digital initiatives.

Ready to transform your digital presence?

Here’s what you’ll gain by working with Covert:

Expert Umbraco Implementation

Tailored to your needs with strategic guidance from certified professionals who understand your business objectives.

Strategic Guidance

From certified professionals with extensive experience in Umbraco development and digital strategy implementation.

Seamless Migration

Integration services that preserve your SEO value and ensure smooth transition from your existing platform.

Ongoing Support

Comprehensive maintenance and support to ensure your website continues to perform optimally and stays secure.

Data-Driven Solutions

Measurable results through analytics, performance monitoring, and continuous optimization strategies.

Enterprise-Level Features

Umbraco pricing offers enterprise-level features without breaking the bank, outperforming other CMS platforms.

Whether you’re a small local business or a global brand, your digital success story starts with choosing the right CMS platform and partner. Umbraco CMS stands as a powerful, flexible solution for businesses ready to elevate their digital presence.

Working with experienced Umbraco developers at our Australian agency ensures you harness the full potential of this versatile CMS while avoiding common implementation pitfalls.

We don't stop at Umbraco.

Our services extend beyond CMS implementation. To fully leverage your online presence, it’s essential to invest in effective digital marketing strategies. Paid digital marketing services can help amplify your website’s reach, driving more traffic and ultimately increasing conversions.

Digital Strategy Development

We specialise in digital strategy development, which aligns your business goals with effective online strategies.

HubSpot CRM

Our expertise in HubSpot CRM allows us to streamline your customer relationship management for better engagement and conversion rates.

Content Creation

We also understand the importance of content in driving online success, which is why we offer comprehensive content creation services tailored to your brand’s voice and audience’s needs.

Progressive SEO

As a progressive SEO agency, we employ the latest techniques to enhance your website’s visibility on search engines, driving organic traffic and boosting your online presence.

Looking for Something Else?

Beyond Umbraco CMS development, consulting, and migration, we offer a range of digital solutions to promote your business:

Paid Digital 
Advertising

Content
Creation

Digital Strategy Consulting

Website
Development

HubSpot CRM Implementation

Take the first step towards digital excellence. Contact Covert today to discuss how we can help you harness the full potential of Umbraco CMS for your business growth.

Contact our Umbraco experts

Got a project? Tell us more

0404 446 589

Or hit us up at:

peter@covert.com.au

Contact Us

What is Umbraco CMS?

Want to learn more about this leading CMS innovation?

Umbraco CMS is an open-source content management system built on Microsoft’s .NET framework. Created in 2000 by Niels Hartvig, this Danish-born platform has evolved into a robust solution used by over 250,000 websites worldwide.

Umbraco vs WordPress: A Comparison

When choosing between content management systems, understanding their distinct characteristics helps make an informed decision. Here’s how Umbraco stacks up against WordPress:

WordPress Strengths:

  • Extensive plugin ecosystem
  • Large user community
  • Quick setup for standard sites

Umbraco Advantages:

  • Custom .NET development support
  • Flexible API-first architecture
  • Intuitive dashboard with visual editing
  • Strong multi-language and media management tools

Performance Considerations:

  • WordPress sites can slow down with multiple plugins
  • Umbraco maintains speed with complex functionalities
  • WordPress requires frequent updates and maintenance
  • Umbraco offers stable, long-term performance

Development Approach:

  • WordPress suits quick, template-based projects
  • Umbraco excels in custom enterprise solutions
  • WordPress developers are easier to find
  • Umbraco developers bring specialised .NET expertise

The choice between these platforms depends on your project scope, technical requirements, and long-term business goals. While WordPress dominates the market share, Umbraco’s robust architecture makes it ideal for sophisticated, scalable applications.

Umbraco vs Sitecore: A Comparison

When evaluating content management systems, comparing their features and capabilities is essential. Here’s how Umbraco compares to Sitecore:

Sitecore Strengths:

  • Advanced personalisation capabilities
  • Integrated marketing tools and analytics
  • Enterprise-level scalability and performance

Umbraco Advantages:

  • Cost-effective open-source solution
  • Flexibility in custom .NET development
  • User-friendly interface for editors without extensive training

Performance Considerations:

  • Sitecore may require considerable investment in infrastructure and licences
  • Umbraco provides a cost-effective alternative with fewer hardware requirements

Development Approach:

  • Sitecore demands specialised knowledge and experience in enterprise environments
  • Umbraco suits various project sizes from small businesses to large enterprises
  • Both platforms offer robust .NET frameworks but differ in terms of complexity and resources needed

Choosing between Sitecore and Umbraco depends on your budget, project scale, and desired level of customisation. While Sitecore boasts extensive marketing automation features, Umbraco offers a more accessible entry point for custom web development.

Umbraco vs Kentico: A Comparison

Understanding the distinctions between content management systems helps select the best fit for your needs. Here’s how Umbraco stands against Kentico:

Kentico Strengths:

  • Comprehensive all-in-one solution with built-in online marketing tools
  • Enterprise-ready features supporting complex digital experiences
  • Out-of-the-box functionality that speeds up deployment

Umbraco Advantages:

  • Open-source flexibility allowing full customisation
  • Lower total cost of ownership due to no licensing fees
  • Active community providing plugins and support

Performance Considerations:

  • Kentico’s extensive feature set might lead to higher resource consumption
  • Umbraco remains lightweight unless heavily customised

Development Approach:

  • Kentico offers rapid deployment with pre-built functionalities, but may become complex when highly customised.
  • Umbraco provides a blank canvas for developers to create tailored solutions from scratch.

Choosing between Kentico and Umbraco depends on your specific requirements for out-of-the-box functionality versus custom development. While Kentico accelerates time-to-market with its comprehensive suite of tools, Umbraco gives developers the freedom to build bespoke solutions tailored precisely to business needs.

The Role of Custom .NET Development in Umbraco Projects

Custom .NET development amplifies Umbraco CMS’s capabilities through bespoke functionality and tailored solutions that match specific business requirements. Sydney’s thriving tech ecosystem has positioned itself as a hub for skilled Umbraco developers who craft sophisticated web applications, including website and app development.

Advantages of .NET Development with Umbraco

  • Enhanced Security Features – Built-in protection against common web vulnerabilities
  • Scalable Architecture – Supports growing business needs without performance compromise
  • Integration Capabilities – Seamless connection with third-party systems and APIs
  • Custom Module Creation – Bespoke functionality beyond standard Umbraco features

Sydney’s .NET development landscape brings unique value to Umbraco projects through:

  • Local expertise in enterprise-level solutions
  • Rich ecosystem of tech talent and resources
  • Strong focus on innovation and digital transformation
  • Deep understanding of Australian business requirements

The combination of Umbraco’s flexible framework and .NET’s robust architecture creates powerful digital solutions. Sydney-based developers leverage this synergy to build high-performance websites and applications that drive business growth.

Our team of skilled Umbraco developers in Sydney specialises in creating custom .NET solutions that extend standard CMS functionality. We build scalable, secure, and maintainable applications that align with your business objectives and technical requirements.

Benefits of Partnering with an Umbraco Gold Partner for Your Projects

Partnering with an Umbraco Gold Partner in Australia unlocks exceptional value for your web development projects, including advanced analytics . These certified partners demonstrate proven expertise through rigorous assessments and maintain high standards of service delivery.

Gold Partners offer unique advantages:

  • Direct Access to Umbraco HQ – Priority support channels and early access to updates
  • Certified Expertise – Teams of developers with advanced Umbraco certifications
  • Quality Assurance – Adherence to best practices and coding standards
  • Project Success Rate – Track record of delivering complex Umbraco solutions
  • Local Support – Sydney-based teams providing responsive assistance

Your project benefits from:

  • Streamlined development processes
  • Reduced technical debt
  • Enhanced security implementations
  • Optimised performance solutions
  • Custom integration capabilities

Gold Partners bring valuable insights from diverse project experiences across industries, contributing to agile processes . Their expertise helps you avoid common pitfalls and implement innovative solutions tailored to your business needs. Working with a certified partner ensures your Umbraco implementation aligns with industry standards while maximising platform capabilities.

Exploring Challenges and Solutions in Migrating to Umbraco CMS

Migrating to Umbraco CMS requires careful planning and execution to maintain data integrity and website functionality. A seamless CMS migration safeguards your digital assets and ensures business continuity.

Common Migration Challenges:

  • Data structure mismatches between systems
  • Custom functionality preservation
  • URL structure changes affecting SEO
  • Content relationships and dependencies
  • Media assets transfer
  • User permissions and roles mapping

Proven Migration Solutions:

Pre-Migration Assessment

  • Content audit and inventory
  • Technical requirements documentation
  • Legacy system analysis
  • Migration timeline planning

Data Mapping Strategy

  • Custom field mapping
  • Content type alignment
  • URL redirect implementation
  • Database structure optimisation

Testing Protocol

  • Staged migration testing
  • Content verification
  • Functionality testing
  • Performance monitoring

A structured migration approach minimises downtime and preserves your website’s SEO value. Our experience shows that successful Umbraco CMS migrations rely on thorough planning, expert execution, and rigorous testing protocols.

The right migration partner brings technical expertise and proven methodologies to navigate these challenges. You’ll benefit from established processes that protect your data integrity while leveraging Umbraco’s powerful features.

Maximising Your Success with Expert Umbraco Consulting Services

Expert Umbraco consulting services unlock the full potential of your web development projects. Professional consultants bring specialised knowledge to help you:

  • Optimise Site Architecture: Create efficient, scalable website structures tailored to your business needs
  • Enhance Performance: Fine-tune your Umbraco implementation for faster load times and a better user experience
  • Implement Security Best Practices: Protect your website with robust security measures and regular updates
  • Custom Integration Solutions: Connect Umbraco CMS with third-party tools and existing business systems

Experienced Umbraco consultants provide strategic guidance throughout your project lifecycle. They analyse your requirements, recommend suitable solutions, and ensure your website aligns with industry best practices.

A dedicated consulting team helps you:

  • Avoid common implementation pitfalls
  • Reduce development time and costs
  • Create maintainable, future-proof solutions
  • Train your team on Umbraco best practices

In addition to these services, incorporating digital marketing strategies can further enhance your online presence and drive more traffic to your site. Professional Umbraco consulting services, including collaboration with frontend developers, transform complex technical challenges into streamlined solutions, helping you achieve your digital goals efficiently and effectively.

The Impact of Professional Support and Training on Your Umbraco Journey

Professional support and training transform your Umbraco implementation from a basic website into a powerful digital asset. Skilled Umbraco developers in Sydney bring technical expertise and creative problem-solving abilities to your projects.

Key Benefits of Professional Umbraco Support:

  • Rapid issue resolution and minimised downtime
  • Custom feature development aligned with business goals
  • Security updates and performance optimisation
  • Code quality assurance and best practices implementation

Training Investment Returns:

  • Reduced dependency on external support
  • Enhanced team productivity
  • Faster content updates and management
  • Improved site reliability and performance

When you hire Umbraco developers in Australia, you gain access to local expertise and timezone-aligned support. These professionals understand regional business requirements and can tailor solutions to meet specific market needs.

Professional Support Services Include:

  • 24/7 technical assistance
  • Regular system health checks
  • Performance monitoring
  • Security audits
  • Custom module development
  • Integration with third-party systems

Skilled Umbraco developers bring valuable insights from diverse project experiences, helping you avoid common pitfalls and implement proven solutions. Their expertise ensures your website remains scalable, secure, and aligned with your business objectives.