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Enjoy our tips & insights into the world of digital marketing. From golden-nugget blog posts, to in-depth guides from our experts, enjoy our free content.

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How to Start an SEO Agency

The SEO or search engine optimisation industry is huge. In fact, the industry is so big that it, in 2020, was estimated to be worth $80BN USD in America alone. While it took some time for people to fully understand its importance, SEO is…

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How to Pick an SEO Agency

It’s hard to overstate the importance of an SEO agency nowadays. Building a digital brand that speaks to your target audience requires search engine optimisation, especially if you want to compete with other websites in a similar niche. However, if you don’t have the…

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How to Find an SEO Agency

If you’re looking to increase online visibility, then you need search engine optimisation. One of the best ways for websites to rank on top of the search engine results pages (SERPs) is by using search engine optimisation. And usually, this is done through an…

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How to Choose the Right SEO Agency

Most companies with an online presence invest in search engine optimisation. This is an integral part of modern marketing as online visibility is crucial in today’s market. This is why running all search engine optimisation needs through an SEO agency is very popular for…

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How to Choose an SEO Agency

Putting up a website and establishing a digital presence is no easy task. That’s why one of the best routes to take nowadays is finding an SEO agency to breathe life into your vision while ensuring that your content ranks high on search engines….

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How Much Does an SEO Agency Cost?

While hiring an SEO agency or SEO company is a great investment for any website and brand, it’s still important to know how much SEO agencies cost. The thing about this is that you won’t be able to get an accurate quote for how…

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How AI Is Used In Digital Marketing

Artificial Intelligence (AI) is a major buzzword at the moment and all we can think about here at Covert, is ‘The Terminator” – (ok maybe thats a little bit extreme). Hollywood has done a great job of convincing us that the progression and development…

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Instagram Product Tagging

Back in May, 2018 Instagram rolled out one of their most significant updates to date – the ability to tag products in your images. With Facebook Zero destroying organic reach on Facebook in January 2018, Instagram stepped up and took the crown as the…

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A Guide To Facebook ZERO – 2018 Algorithm Changes

Introduction To Facebook Zero Digital marketers and business’ across the globe have been swept by the tsunami that is *que dramatic music* Facebook Zero! So, what is Facebook Zero? Facebook Zero is an algorithm change/initiative rolled out by Facebook in 2012 that restricted organic…

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Google July 2018 Algorithm Update – The Mobile Speed Update

In July 2018 Google introduced “The Mobile Speed Update” or “Mobile Speed Update”. Google changes its algorithm over 500 times a year. In the past, Google’s algorithm changes have had the ability to make or break a business. The importance of staying on top…

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