The world of online searching is undergoing a major transformation — one that every AEO agency is preparing for. Answer engine crawlers are the next step in how information is found, understood, and provided to people who want quick, accurate answers, rather than just…
Answer Engine Crawlers: How They Index and Interpret Content
Optimising Content for Featured Snippets vs. LLM Responses: What’s the Difference?
Featured snippets and LLM responses represent two distinct pathways to search visibility in today’s digital landscape. Featured snippets are Google’s extracted answers that appear at the top of search results, pulling concise information directly from web pages. LLM responses, generated by artificial intelligence models…
The Difference Between SEO and AEO: How Search Is Changing with LLMs
Search engine optimisation (SEO) has dominated digital marketing for over two decades, focusing on ranking websites higher in Google’s search results to drive organic traffic. This traditional approach revolves around keyword targeting, technical optimisations, and link building to capture clicks from search engine results…
