Covert have been tasked to take on SEO component for the Goodman Fielder Food Service digital marketing scope.
Goodman Fielder Food Service.
SEO for an ASX listed food business.
Key category growth:
Key channel growth:
- Quick Service Restaurant
Lead generation with a chef-based audience.
A steady increase in search brand awareness and platform engagement since 2015 has laid a strong foundation for the GFFS website platform.
In order to most effectively generate search growth and transparency over 2020, Covert recommends a detailed audit to clearly understand the current position, opportunities for growth and gaps with respect to the broader industry.
Once this position has been established, the key will be to focus on growing through search terms that can be most easily commercialised using the current website platform.
- Increase in impressions from key search terms related to oils, rice, loaf, mayonnaise, sugar and generic food service terms.
- Increase in search traffic from key search terms related to oils, rice, loaf, mayonnaise, sugar and generic food service terms.
- Greater penetration against top competitor keywords.
- Greater utility around recipes and products.